Kid Cudi - Day ‘N’ Night directed by So Me
Directed by So Me (artist for Ed Banger Records)
I have to say this is the most creative music video I have seen for Hip Hop in an awhile. The graphics done by So Me integrates seemlessy into meaning of the song. I don't promote drug use, but Kid Cudi's Day N' Nite is considered to be the smokers' anthem. And you can see how graphical devices So Me implements are not just graphical but effectively conveys this dual reality of "Day and Night." I would keep you eyes out for Kid Cudi, he is a young kat coming from the Kanye camp, so he one of those cultured rappers that are able to balance on the line of art and commercialism.