might be a season too late as this post is already near the bottom of the page...but the song is 'good day' by jukebox the ghost...their sound is reminiscent to prepie greats 'vampire weekend' but without the quasi-nerdy obsession with african tribal drumbeats. in any case, they're still pretty good. also this ad is pretty slick.

I love the womenswear they are perfectly awesome except for the shoes. Not my taste of shoes though but everything is really cool. Ralph lauren taste of style never fade.