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Geoff McFetridge - ART SCHOOL

In the first episode of Art School—a series devoted to exploring the process and background of artists from all fields—graphic designer Geoff McFetridge shares his space and vision.


Why You Should Be Typing On A Mechanical Keyboard

mechanical keyboard

Simply why must you get a Mechanical keyboard

  1. It feels awesome to use. You immediately will feel more confident with how you type and it just feels many times over more professional like tapping away at a typewriter.
  2. You are not tethered to a laptop. Laptop’s are great because you can easily release yourself from always having to sit at your desk and can literally work on top of your lap. I do all my work on an ultra portable laptop with a small screen, great for portability but when I want to fully use my large external monitor as my primary screen its tough without oddly positioning my laptop or just plugging in a keyboard. 

I may sound pretty ridiculous saying that tapping away at a mechanical keyboard would instill confidence, but I more than feel that this is true. I realized it immediately once I started typing away at it. With the tactile mechanical nature of each key, when you press a key it responds with a resonating click. Because of the flat sensitive keys on my laptop, I spent much of my time fixing errors due to pressing the wrong key nearby than for actual spelling and grammar errors. This type of experience reminds me of when I was in graduate architecture school and a professor mocked me for sketching with a ball point pen. I thought his comments were unfounded until a year or so later I started writing with a fountain pen, and I quickly noticed the versatility you have with an instrument like that  This is the same case.

These types of keyboards are heavily marketed towards the gaming community, I am not a gamer nor do I plan to be one. This investment was completely on the focus of having a better typing experience and to fully utilize my larger screen as my primary monitor. This purchased definitely impressed me more than I could have imagine. 
I am typing on the DREVO Tyring (Tenkeyless) Keyboard. For $41 it’s the best you are going to get in quality and with real mechanical keys.

Embrace a Little Disorder

Of late I have been experiencing a case of sensory overload, just feeling over-stimulated by everything. I can not fully figure out what is the root cause to this disorder. It could be poor sleep, horrible diet, not enough exercise, too many digital distractions, maybe my day job is just that tough, or it could possibly be plain avoidance. A little procrastination in one part of your life starts to pile up a list of demands. Demands that creates a mental residue of things that need to be addressed and vie for your attention. My initial thought was to clean up every part in my life, that would fix it! Despite if I agree with that statement or not, that would be a daunting task to take on. One that does not provide a lot of continual motivation. Can the 'obstacle' really be the way? I was reminded by Josh Waitzkin’s book ‘The Art of Learning’, he didn’t care much for an overly organized & pristine environment where everything felt precious. Instead he invited disorder into his life, purposely leaving pictures askew on his walls. Things that would drive other people crazy instead he embraced them, so he was not conditioned to only to work in perfect environments but be able to work effectively in any situation. Once I quickly remembered this like a crazy man I threw everything that was sitting around in my home office right on top of my desk instead of trying to methodically strategize in a orderly way. I wanted my desk to be as cluttered as possible.  That comical tower of mass on my desk was actually more relieving than stress inducing. I might have found the way out and it was through the obstacle, the overload. At that moment I was finally armed with a better mindset to judicially go through everything on my desk and figure out what I really had time to commit myself to and what just needed to be thrown in the garbage without thought. I wanted to see how far this could take me, I picked up my phone and started typing this post, copied it to WORD, edit it, and now you are reading it. Embrace some disorder, be sloppy, get started and get it done. At the end I was able to sort through a pile of mail, calm my overly stimulated mind, and post my thoughts on it. ?

Edit: Two days later I revisited this post and tweaked the grammar & syntax. I am really happy to have had that burst of energy to write this and post it with confidence. Edit #2: 50 days later, I cleaned up some grammar issues. I feel so good to have written this post, rereading it has it own power to remind me how I got out of a previous funk.

Derek Sivers's Writing Process

  1. Write all of my thoughts on a subject.
  2. Argue against those ideas.
  3. Explore different angles until I’m sick of it.
  4. Leave it for a few days or years, then repeat those steps.
  5. Hate the messy pile of thoughts.
  6. Write a tiny outline of the key points.
  7. Post the outline. Trash the rest.

Other posts by Derek

Isaiah Rashad With Anderson .Paak At MacArthur Park

TDE artists Isaiah Rashad performed with Anderson .Paak and Free Nationals in Los Angeles on 12-3-17

 This morning while clearing up my bookmarks I found this gem. It reminded me of my days walking down every block of MacArthur Park while I was in Grad school. It was an architecture project I was helping a professor with, but I grew to really appreciate the area around that park and pavilion. Additionally, Isaiah Rashad killed it. Definitely a rapper I always appreciate when I listen to him, I will definitely not be sleeping on his music. 

Happy New Years!

Welcome to 2018! This New Year’s Eve I have run into so many people that were either hesitant or against making resolutions. It was hard to listen to everyone’s compliancy in the matter of attempting goals and falling short of them. I guess we all cannot be like Mark Zuckerberg when it comes to the annual goal setting. It was harder for me to see all the past lists of resolutions I made and how oddly familiar each list was. No progress. Last year I thought I cracked the puzzle of achieving my goals. I arranged my year like a publicly traded company would, every 3 months would establish a quarter. And each quarter would be one of my four audacious goals I had set on New Year’s Eve. I failed miserably. What was once thought of as a stroke of genius quickly showed its flaws. I spent 3 months in isolation trying to achieve my first goal and when I failed at achieving it I lost all motivation. That failure crescendo through letting go of the original goal and completely dropping the business quarterly system. As of 2018 I am jumping back into these goals with the same vigor and optimism I had last year. Instead I am focusing on establishing habits that can be the leading dominoes which will help power through any goal or project that I place upon me. Daily Morning Journaling and Decisive Decision Making. I am excited to start the new year with these simple but strong objectives and hopefully throughout the year and especially at this year’s end I will be speaking the praises of having these habits in my life.


Directed by Flockey Ocscor (Youtube)
Filmed - Christopher Behrmann / David Füsgen / Amir Quadahi
Steadicam - Jonas Hauser
grip - Paul Schön , Yannick Benavides , Declan Burski
Supported by GROWN


The result of this unlikely pairing is a powerful five-and-a-half-minute short film directed by and starring Ocscor, which shines a spotlight on the violence and political unrest in the Democratic Republic of Congo today. “It’s a very raw, emotional performance, which is totally enrapturing,” says BBNG bassist Chester Hansen. “To see the song completely change contexts when used in that way was very inspiring for us.”


"Zuki" takes a trip through the afterlife, via one woman's journey after a car accident. The protagonist weaves her way through the underworld, chasing away demons and welcoming angles through dance. 

The director Andy Koeger writes, "Jonti is one of my favorite artists so I was super stoked when he expressed interest in working together on a music video. The song Zuki deals with a person coming to terms with their demons- a concept that I became totally obsessed with. For me, my demons stem from the fact that I only have a finite amount of time to live. All this is going to end, for everybody, and as scary as that is, it's also fundamentally what makes life so beautiful". 


Tokorats is Jonti's third album for Stones Throw, following back-to-back releases Twirligig (2012) and Sine & Moon (2013). Recording for the album began in 2013, and after four years and hundreds of versions for each song, it will be released November 3, 2017. 

Jonti grew up in South Africa, lived in Los Angeles and New York, and settled near Sydney, Australia, where Tokorats was recorded. Collaborators on the record include Gotye, Kirin J Callinan, Moses Macrae, Jo Ling, Vanessa Tammetta, Tess Nicolaou, Hodgy, and rising Australian hip-hop star Sampa The Great. 

On the web Jonti | Twitter | Instagram | Facebook